Privacy policy
Privacy Policy
Whatever Man – Born in Australia. Worn Everywhere.
Last updated: 22.03.2026
Whatever Man (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information in accordance with applicable privacy laws including:
- Privacy Act 1988 (Cth) (Australia)
- General Data Protection Regulation (GDPR) (EU & UK)
- California Consumer Privacy Act (CCPA/CPRA)
- other applicable international privacy regulations
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase from our store.
1. Information We Collect
We collect personal information when you interact with our website, place an order, subscribe to marketing, or contact us.
Information you provide directly:
- name
- billing address
- shipping address
- email address
- phone number
- order details
- support enquiries
Information collected automatically:
- IP address
- browser type
- device type
- location (approximate)
- referring website
- browsing behaviour
- cookies and tracking pixels
2. How We Use Your Information
We use personal information to:
- process orders and payments
- deliver purchased products
- provide customer support
- send order confirmations and shipping updates
- improve website performance
- prevent fraud and abuse
- deliver personalised advertising
- send marketing emails (only where consent is provided)
3. Legal Basis for Processing (GDPR Compliance)
If you are located in the European Economic Area (EEA) or United Kingdom, we rely on:
- Contractual necessity (processing orders)
- Consent (marketing emails and cookies)
- Legitimate interests (fraud prevention, analytics, advertising optimisation)
4. Shopify Hosting
Our store is hosted by Shopify Inc.
Privacy policy: https://www.shopify.com/legal/privacy
5. Payments
Payments are securely processed through providers including:
- PayPal
- Stripe
- Apple Pay
- Google Pay
- Shopify Payments
We do not store credit card information.
6. Printful Fulfilment Partner
We partner with Printful, Inc. to manufacture and ship products on demand.
Shared data includes:
- name
- shipping address
- email address (where required)
- order contents
Privacy policy: https://www.printful.com/policies/privacy
7. Advertising and Tracking Technologies
We use:
- Meta Pixel (Facebook & Instagram)
- Shopify analytics
- Google Analytics (if enabled)
- cookies and browser storage technologies
These help measure advertising performance and personalise marketing.
8. Behavioural Advertising
Targeted ads may appear on:
- partner advertising networks
Opt-out links:
Australia: https://www.youronlinechoices.com.au/
Europe: https://www.youronlinechoices.eu/
Global: http://optout.aboutads.info/
9. Cookies and Consent
Cookies help:
- enable cart functionality
- analyse traffic
- improve performance
- support advertising campaigns
EU/UK users are asked for consent before non-essential cookies activate.
10. International Data Transfers
Data may be transferred to:
- Australia
- United States
- European Union
- other jurisdictions used by Shopify, Printful, Meta, or analytics providers
Safeguards include secure infrastructure and contractual protections.
11. Data Retention
Information is retained only as long as necessary for:
- order fulfilment
- legal compliance
- dispute resolution
- enforcing agreements
Marketing data remains until unsubscribe.
12. Your Rights (EU & UK – GDPR)
You may:
- access your data
- correct inaccuracies
- request deletion
- restrict processing
- object to processing
- request portability
- withdraw consent
13. Your Rights (California – CCPA/CPRA)
California residents may:
- request access
- request deletion
- request correction
- opt out of sharing for advertising purposes
We do not sell personal information.
14. Do Not Sell or Share My Information
Some advertising tools may be considered “sharing” under California law.
You may request restriction via contact below.
15. Australian Privacy Rights
Australian users may:
- request access
- request corrections
- make complaints to OAIC
https://www.oaic.gov.au
16. Data Security
We implement safeguards to protect personal information from misuse, loss, or unauthorised access.
17. Automated Decision-Making
We do not use automated decision-making producing significant legal effects.
18. Children’s Privacy
Our store is not intended for individuals under 13 years of age.
19. Changes to This Policy
We may update this policy periodically.
20. Contact Us
Whatever Man
Australia
Email: theman@whateverman.com.au